Five Instagram Accounts Your Restaurant Should be Following
These five restaurant accounts are the definition of #perfection. They have mastered their brand and target audience. Check them out and find inspiration, motivation & some creative ideas to bring to your restaurant's social media sites.
Here’s a brand that has really figured out how to use Instagram to highlight its brand story and values. Right in their bio, Sweet Green proclaims that they, “make food with purpose, from scratch.” The visual content carries the brand’s farm-to-table message further, showcasing fresh ingredients, local growers and seasonal menu items.
Food, music & cocktails … need we say more? Luckily all three are on the menu at this spot on Broadway, in Nashville. They’re BBQ is to die for but the real shots come from their epic views from their rooftop patio.
Along with drool-worthy close-ups of Matcha Ice-Cream swirls & coffee art, Cha Cha matcha keeps things fun with short, punchy captions. Their feed consists almost entirely of bright & fun colors . They also have a secret unique element that’s their weapon. A led light sign in pink that says #Matcha Gracias. Having something unique in your space is a great, organic way to prompt more patrons to take and share pics when they come in. Anything share-worthy can lead to more fan photos, which means more awareness for your restaurant.
This brand appears on several “Best Restaurants on Instagram” lists for a reason! Sweetfin is a sensation that has started the trend of Poke places opening up all over the United States. Their gorgeous pics of bright, happy & fresh creations will bring you tons of inspiration. Try not to drool on your phone. As you scroll, each bowl just looks better and better.
We couldn’t do an Instagram roundup without including a restaurant from here in our own backyard (and a beloved client of REVZI). The Allis in Soho House Chicago is a local hangout with fresh juices, pastries & high tea by day, and a happening bar scene by night. Their social team really makes the most of their menu items to curate an absolutely beautiful feed.