What to include in Your Social Media Content Calendar
A content calendar details what information your business will produce on social media. Marketers in every type of businesses and at all levels struggle with finding new ways to keep their followers attention and engaged in the content being posted. Since 3 out of 4 consumers consult social media before buying, it’s important that anything a potential client might find online builds interest in your product or service.
Although simple to create, content calendars are notoriously difficult to stick to. Here are some things that our team at Revzi recommends and uses in our own social calendar (feel free to borrow our ideas).
Use one day to highlight a weekly theme. This can be different every week. #MotivationMonday, #WednesdayWisdom, or #FactFriday, for example. Try creating a unified image that can consistently be recreated and posted each week.
HIGHLIGHT YOUR COMPANY’S PRODUCTS OR CLIENTS
Leave some room in your social calendar to occasionally highlight the success of one of your current clients (or #humblebrag about your own). Sharing exciting news about company growth intrigues potential clients, and highlighting an existing customer promotes their business while showing others that you are devoted to helping your clients succeed.
OFFER ADVICE & INCLUDE QUESTIONS
Your audience looks to your for answers, tips & tricks. Providing valuable content keeps your audience engaged and encourages sharing. To encourage interaction, try asking questions to your audience. Try something as simple as, “Are you using social media? What do you feel is the hardest part? We want to hear from you , comment below!” This creates engagement with your audience and it helps to pinpoint specific areas where you can help. Social media works best as an interactive platform where you allow your customers to engage with you, rather than a “push only” system where you are constantly in sales mode.
SCHEDULE PHOTOS AS CONTENT
Did you know photos get 53 percent more likes, 104 percent more comments, and 84 more click-throughs on links than text-based posts? If that doesn’t prompt you to post more original photos, I don’t know what will. Photos enable you to tell a story visually, offer inside looks at the company. People like to engage and feel like they are behind the scenes and know your employees on a personal level.
INCLUDE VIDEO CONTENT
Video content is the most recent social #craze. It gives fans an inside look at your business and culture. It also connects them to your brand and staff on a more personal level.Users watch 10 billion videos a day, up from 8 billion in February 2016. Native Facebook videos also get much more reach than any other type of post, allowing more potential clients to see your content.
HOST A GIVEAWAY
Include in your calendar a giveaway every so often. Statistics show that 35 percent of fans follow brands to stay updated on promotions. Giveaway’s help to get followers engaged along with meeting other potential clients.
Here is an example of one that we did at Revzi that allowed us to promote our own business, and encourage potential clients to engage with us.